ABOUT TACO
Built for the future of search
Taco was founded on a simple belief: organic growth deserves the same discipline, accountability, and strategic thinking as any other major revenue channel.
The search partner the industry was missing
After years of working with SEO and growth agencies inside high-growth companies, one thing became clear: organic search was rarely treated like the revenue channel it could be. Strategies felt templated, and results were often disconnected from real business outcomes.
After scaling a healthcare technology company from zero to over $500M as CMO, that gap became impossible to ignore. That’s why Taco was built - a search partner combining deep expertise, modern AI workflows, and disciplined execution, focused on driving real business impact.
BUILT FOR THE FUTURE OF SEARCH
How we work at Taco
Search is changing. Discovery is no longer confined to a single engine or platform. Taco was built for this shift - combining 16+ years of search leadership with proprietary AI workflows to deliver deeper insight, disciplined execution, and visibility that drives real revenue.
AI-first. Human-led
Our proprietary AI workflows enhance speed and analytical depth, while experienced search leaders guide every decision to ensure precision, clarity, and alignment with your long-term business goals.
Intelligence Compounds
Working across 30+ active brands gives us early visibility into algorithm shifts and emerging AI search behaviour—insights that strengthen every strategy we build.
Presence Where Decisions Begin
We ensure your brand shows up across both traditional search engines and generative platforms, reflecting how modern discovery and buying decisions actually happen.
Results Over Activity
Our work is measured by the outcomes it produces. Rankings and traffic matter, but only insofar as they contribute to meaningful business results.
Intelligence Enables Speed
Our proprietary AI workflows accelerate research, analysis, and execution. This allows our team to spend more time on strategic thinking and less time on repetitive process.
Partnership Over Transactions
We work closely with our clients’ internal teams and operate as an extension of their organization. Organic growth succeeds when strategy, execution, and communication remain aligned.
Honest Expectations
Search is complex and constantly evolving. We believe in setting realistic expectations, communicating transparently, and focusing on sustainable long-term progress.
Our Clients
These companies trust us with their SEO / AEO