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LinkedIn grew closed-won revenue from organic search by 400%

A rebuild of LinkedIn Business Solutions’ organic program around the pages that drive pipeline.

B2BIndustry
SEOServices
12 monthsPeriod
+400%
Closed-won revenue from organic search
12 months
3X
Organic traffic
12 months
#1
For the keywords that matter most to pipeline

The challenge

LinkedIn’s Business Solutions division, covering Talent, Marketing, Sales and Learning, was working with a large generalist agency spread across many accounts. Nobody was watching its search performance day to day.

Traffic held steady but stopped gaining on competitors, very little of it converted, and technical issues that held pages back went unaddressed. Organic search was missing its revenue targets.

What we did

  1. Page prioritizationWe ranked pages by their path to pipeline, beyond the ones already getting traffic, and rebuilt those first so effort went where revenue was.
  2. Authority buildingWe ran a targeted link program in a competitive space and prioritized placements that supported the terms tied to revenue.
  3. Technical partnershipWe worked with LinkedIn’s web team to fix the issues blocking conversions, so new traffic had somewhere to go.

The result

Within 12 months, organic traffic tripled and closed-won revenue from organic search rose 400%. LinkedIn ranks first for the keywords that matter most, and that traffic converts at a higher rate.