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A healthcare D2C brand grew organic revenue 11% in 90 days

Strong Google rankings, zero AI citations on buying-intent prompts. We rebuilt product pages around the questions buyers ask and the buying terms they search.

D2C HealthcareIndustry
SEO, AI SearchServices
90 daysPeriod
+11%
Organic revenue, month over month
At the 90-day checkpoint
462 → 1,576
AI Overview appearances
6,054 → 7,864
Page-one keywords
171 → 282
Buyer prompts citing the brand
Of 856 monitored

The challenge

The brand had what a traditional SEO report would call a win: solid authority, strong rankings for informational queries and a healthy content library. Organic revenue was flat.

When buyers asked AI where to get treatment online, competitors were cited. The brand appeared in 171 of 856 monitored prompts, mostly informational ones.

What we did

  1. Answer the real questionsWe restructured product pages with conversational FAQs that answer the prompts buyers type.
  2. Transactional modifiersWe built 50+ patterns like “online”, “at-home” and “without a doctor visit” into product and category pages.
  3. Healthcare technical SEOWe added medical schema, improved Core Web Vitals and linked guides to product pages, with clinical review on every piece.

The result

At the 90-day checkpoint, organic revenue was up 11% month over month, the number the CFO reviewed and the one that got the engagement expanded. AI Overview appearances more than tripled.