Problem
When Tony Tie joined Expedia as Head of Organic Growth, the company was missing its SEO targets and struggling to rank for some of travel's most competitive search queries.
The existing SEO campaign was being managed under a traditional agency model, and its performance had plateaued, consistently missing a few key quarterly targets.
Solution
Taco was brought in to reassess Expedia's SEO strategy end-to-end and rebuild it around a more focused, performance-driven approach. That meant:
Page Optimization: We redesigned Expedia's highest-value product pages and refreshed key city pages with better-optimized titles, meta descriptions, and content, so those pages could capture and convert high-intent travel searches.
Authority Building: We ran a focused link acquisition strategy that increased brand mentions, strengthened domain authority, and expanded visibility across some of the most competitive travel queries.
All of this resulted in stronger rankings across high-value travel and hotel keywords, and a double-digit million increase in organic revenue.
Impact
Winning High-Intent Search At Scale
Increase in monthly organic visitors
27%
Increase in organic revenue
63%
Year-over-year
organic growth
#1
Top rankings for some of the most competitive travel keywords globally
Tony Tie
Head of Organic Growth, Expedia
