THE TRANSFORMATION
Before Taco
Traffic Without
Impact
Missed Revenue Targets
Organic search wasn't generating revenue.
Weak Search Visibility
Falling behind competitors in search rankings.
Low-Converting Pages
Traffic was strong, but very little of it converted.
Underutilized Opportunity
Strategy and execution were not aligned.
After Taco
Search That Drives
Revenue
Revenue Growth Engine
+400% increase in closed-won revenue from organic search.
Dominant Search Presence
Ranks first for the keywords that matter most.
Higher Conversion Rates
Traffic converts at a meaningfully higher rate.
Aligned to Business Goals
Strategy, execution, and revenue working together.
Problem
LinkedIn's Business Solutions division, which covers Talent, Marketing, Sales, and Learning, was working with a large, generalist agency spread across many accounts. Without a dedicated team watching their search performance day to day, their results plateaued: traffic held steady, but it wasn't gaining ground on competitors or turning into revenue, and technical issues that were holding pages back were left unaddressed.
Solution
Taco rebuilt LinkedIn's SEO campaign around three solid workstreams:
Page Prioritization: We identified which pages actually mattered for revenue (beyond the ones already getting traffic), and worked on rebuilding those first so effort went toward the clearest path to pipeline.
Authority Building: We ran a targeted link acquisition strategy focused on strengthening LinkedIn's authority in an already competitive space, prioritizing placements that supported their visibility on the terms that mattered most.
Technical Partnership: SEO gains only hold up if the site can support them. We worked directly with LinkedIn's web team to resolve the issues quietly blocking conversions, so traffic had somewhere to go once it arrived.
Impact
Turning Organic Search Into Revenue Growth
3x
Organic traffic growth
400%
Increase in closed-won revenue
